Where quality data meets exceptional customer service.
Quality is crucial in the data world. From start to finish, Frontline uses the most advanced and reliable tools available in the industry today. Our merge/purge processing includes extensive quality control measures, ensuring that our clients’ data is right – the first time. Our list fulfillment division outputs lists with similar quality controls in place, yet the turnaround time is unmatched in our industry!
We use the cleanest sources on the market today for our data appends, including Congressional District, demographic, lifestyle, and email appends. A licensed provider of PCOA (Proprietary Change-of-Address), our goal is to increase response rates for our clients without sacrificing the quality of their data.
Frontline’s account team represents a cross-section of industry leaders, agency professionals, and direct response experts. With our unparalleled customer service, our clients know that a job done at Frontline is a job done right.
Merge/Purge - Frontline combines the experience of seasoned direct marketers with the industry’s finest quality control.
We have built our merge division on three principles: Flexibility. Service. Customization. Our account team efficiently manages the entire merge process from conversion to complex keycoding and package splits – on-time and error-free. Our clients know that they can trust us with their most complicated merges, and we will deliver.
The SOLO® System for Merge/Purge was developed to eliminate the constant back-and-forth between service bureaus and list professionals. With SOLO®, Frontline clients have access to an up-to-date list inventory, as well as an online archive of reports – easily accessible long after job completion! Click here to learn more about the SOLO® System for Merge/Purge.
Frontline’s Pre- and Post-Merge Services include:
- File Conversion
- Selection & Segmentation
- List Suppression
- Deceased Processing
- Prison Suppression
- Address Standardization and ZIP+4 appends
- CASS Certification
- USPS Postal Discount Processing (Presort)
- LACS/DPV (Delivery Point Validation)
- Finder Number Assignment
- Scanline Build
- Multi-buyer Processing
- Keycoding and Package Splits
List Fulfillment – Frontline provides quick turnaround, a responsive team, and a state-of-the-art online count and query tool.
Clients turn to Frontline with their growing list fulfillment needs, knowing Frontline will provide list rentals and exchanges within hours. With our extremely competitive pricing and extraordinary customer service, 20+ leading list brokers in the industry rely upon Frontline for their list fulfillment needs.
Frontline met with leading list professionals to learn how automation could benefit members of their industry; as a result of those meetings, SOLO® – our web-based list fulfillment tool – was born. Our clients have described SOLO® as one of the cleanest, most efficient tools in the marketplace today. Click here to learn more about the SOLO® System for List Fulfillment.
Our clients enjoy the following benefits and features (for free!) with SOLO®:
- Free access to list counts and queries, order status, and billing information
- No cost data enhancements
- Same day processing - NO RUSH CHARGES
- No select charge
- Reports exportable to Excel
- Prior omits for up to 12 months
- Online archive of orders processed
NCOALINK™ – Frontline offers 48 month USPS NCOALINK™processing
Frontline processes our clients’ files against the United States Postal Service® National Change-of-Address file – 48 months worth of address information! NCOALINK™ decreases the number of undeliverable mail pieces and allows our clients to maintain contact with those individuals who have updated their address with the U.S. Postal Service.
In addition to reducing undeliverable mail and the costs associated with them, NCOALINK™ prevents re-mailings, since the address corrections are applied prior to mailings. NCOALINK™ also provides the opportunity for faster product/service marketing through accurate mail delivery. With the tightening USPS guidelines regarding the length of time between address updates, NCOALINK™ is becoming an increasingly important element to direct response campaigns.
For the latest information regarding NCOALINK™ and current processing guidelines, please contact Frontline Data Group today.
PCOA – Reactivate lapsed supporters today using Frontline’s PCOA!
We always recommend that our clients use the most current address information available, and sometimes NCOA just isn't enough. On the average lapsed file, between 2% and 5% of addresses are invalid. PCOA updates your mail file with addresses you are missing if you are just using NCOA. With PCOA, investing money into your program allows you to reach more supporters and increase your bottom line results!
An average of 17% of the American population moves annually, and within that group, 35% do not notify the U.S. Postal Service. That’s a staggering number of donors and customers lost every year. When you run your lapsed and inactive file through our PCOA service, you are able to reach those past donors and customers who have lost contact with your organization simply because they moved. As a result, the NCOALINK™ database becomes incomplete for a large number of individuals.
Let us show you how PCOA can translate out-dated information into promising prospects. By reactivating lapsed and inactive donors, our clients reduce mailing costs, increase response rates, and successfully deliver their messages to a greater number of past supporters.
Please click here to learn more about PCOA and its benefits. Contact us today to find out how PCOA can work for your organization.
Demographic Appends & Enhancements – Frontline delivers reliable and accurate data, the key to the smart marketers’ toolbox!
Quality in data enhancement is crucial, and Frontline receives our data as close to the source as is available in the industry today.
As a result of extensive research and due diligence, we have partnered with the leading providers of data append services. With more than 200 demographic and lifestyle appends available, Frontline can provide either regularly requested data appends (age, presence of children, ethnicity, income, and religion) or more client-specific and tailored projects.
With our highly deliverable and accurate sources, we are able to help our clients tailor their direct response efforts down to the desired segment to which they would like to market. Survey data is refreshed twice a year, and new mover information is available every week from 400 different sources, ensuring that our clients receive superior quality data.
To find out how to effectively integrate demographic appends into your current marketing program, please contact Frontline Data Group today.
Congressional District Appends – Frontline equips our clients with the information to move their organizations forward!
Cultivate advocacy efforts, motivate grassroots volunteers, and allow supporters’ voices to be heard directly by their legislative representatives with Frontline’s Congressional District appends. Frontline is a licensed provider of Congressional District appends on the federal and state level.
With a strategic and targeted campaign using these data elements, advocates can direct their letters or signed petitions to their Senators or Members of Congress on behalf of an organization, demonstrating their communities support for the organization.
For more information regarding how Congressional District appends can help your organization accomplish its mission, please contact Frontline Data Group today.
Email/Reverse Email Appends – Make the most out of your email marketing campaign!
Keep your email marketing list up-to-date with our email append and hygiene services. Validate, clean, and update email addresses in order to ensure that the greatest number of emails from your organization will be deliverable.
Our first-rate data team provides our clients with customized solutions to maximize the impact of their email appeals. Reverse email appends also allow our clients to reach their online donors or customers in future direct response campaigns.
To learn more about our email append and reverse email append services, please contact Frontline Data Group today.
